Our Methods and Why They Matter

We utilize force free, fear free, and science based training methods.

Science says that shaping our dogs behavior through positive reinforcement is the best possible approach to take when it comes to teaching our dogs.

What is Force Free Dog Training?

And Does it Really Work?

Force free dog training is a style of dog training that does not use force, fear, intimidation, pain, dominance, punishment, or corrections as a behavior modification strategy. Force free dog training primarily uses positive reinforcement to strengthen the behaviors we want our dogs to display, while also applying management techniques to prevent the behaviors we do not want our dogs to display during the training process.

While force free dog training primarily uses positive reinforcement, it's only the tip of the iceberg. When modifying behavior, we also dive deep into counter conditioning and systematic desensitization to ensure we create the desired outcome.

Your dogs mental wellbeing is always put on the forefront of our goals together. We treat dogs with respect, compassion, and kindness. We work to understand them as the species they are and honor them for just that. Force free dog training also ensures your dog is enriched and has all of their needs met prior to the start of a behavior modification plan.

Why Train Force Free?

The Problem with Punishment

Potential side effects that are associated with punishment based training can be detrimental.

Cross species research indicates that animals who experience punishment in their day to day life may demonstrate increased avoidance, aggression, and fear. Punishment based training is also linked to chronic stress and overall decreased responsiveness.

Punishment doesn't teach a dog what they should be doing and can inhibit learning. When we jump to punish behaviors, we entirely skip considering why an animal may be displaying that behavior in the first place. Animals can also develop unintended negative associations through punishment, for example negative associations with other dogs, people, the environment around them, and of course, the person who is applying the punishment.

Nobody deserves to live in fear of a correction, especially when we know we don't need corrections to coexist peacefully with our dogs.

Did you know that Dominance Theory has been DEBUNKED?

That's right. Your dog isn't trying to be the alpha and you shouldn't try to be either.

Dr. David Mech, the scientist and wolf researcher who originally made the claim on dominance/alpha theory has stated that the theory is misleading and inaccurate when describing how wolves communicate with each other in a pack. Wolves aren't trying to dominate each other, and your dog surely isn't trying to dominate you either.

Don't take our word for it! Listen to Dr. David Mech's most recent statement on "Alpha" Wolves below!

So if Dominance Theory is a Myth and Punishment is Proven to be Harmful, Why are Some Trainers Still Using These Methods?

The answer may surprise you.

Dog Training and Behavior is a fully unregulated field, meaning anyone, that's right, ANYONE can legally open a dog training business. Trainers are not required to go through any formal education or testing, or obtain any specific certifications to train dogs. No regulation means no standard practice. This is the cause of all the skewed advice and misinformation out there.

Pretty scary right? We sure think so.

Our Guarantee

When you train with us, we promise you will always receive...

Educated, Certified, and Credentialed Trainers

Our Trainers are not only educated, but also certified and credentialed to be training dogs and performing behavior modification. Our trainers are required to continue their education yearly through attending online classes, webinars, and conferences. We believe that we are always learning and will always be working to improve our skills and knowledge.

Modern, Accurate, and

Science Based Information

Since our trainers are dedicated to continuing their education, you will always receive the most updated information about dog training and behavior that you could get! You can always trust that the information you get from us is accurate. The industry may not require this when it comes to training dogs, but we do. We are pleased to inform you to our best ability and teach you everything we know about how dogs learn!

Transparency, Kindness, and Ethical Treatment for All

We are always 100% transparent when it comes to how training your dog will work and what it will consist of. You will have full knowledge of the plan the entire time. We are here to empower and educate you, not to shame and ridicule you. Our passion for ethical treatment doesn't stop at animals. We will always treat you with the same respect and kindness as we show to your dog. We are not only your dog trainer, we are also your coach, your #1 fan, and your support system. We are here for you and your dog through it all.

jenna@thefutureisforcefree.com